MAKEUP, FASHION & STYLE

Sure, everyone’s heard of getting beauty sleep, but what about getting beauty products to improve sleep?

Murad, the El Segundo, Calif.-based skin care brand that’s helped bring ingredients such as pomegranate to consumers’ attention, is carving out a niche for beauty solutions to the nightmare of no sleep. A duo of products launching next month, Sleep Reform Serum at $97 for 1 oz. and Sleep Reform Dietary Supplements at $49.50 for 60 tablets, is Murad’s introduction to the snooze business, which could eventually expand to an array of recommended sleep remedies within Murad’s skin care portfolio.

Beauty Sleep: Murad Targets Sleep-Deprived Beauties